Job details

Search Engine Optimizer/Marketer (SEO/SEM)

POSITION SUMMARY:
We’re looking for an experienced and curious SEO Strategist/Analyst to join our digital strategy team where you’ll own SEO from strategy through execution —making sure our clients show up where (and when) it matters most.
You’ll be responsible for translating SEO strategy into actionable, results-driven recommendations tailored to client marketing goals. This role demands deep expertise in SEO and the ability to take full ownership of SEO strategy, implementation, and performance analysis.
You’ll collaborate closely with internal teams—including creative, UX, and content teams—to ensure optimized, search-intent-driven content that performs across traditional search engines and emerging AI-driven platforms. Ideal candidates will be data-savvy, innovative, and skilled in aligning SEO practices with broader digital marketing objectives.

ESSENTIAL FUNCTIONS:
• Lead end-to-end SEO strategy development for client engagements
• Conduct in-depth keyword research and refresh/maintain target keyword lists to align with client business goals
• Provide on-page optimization recommendations and implement updates to title tags, meta descriptions, headers, and structured data
• Execute link-building initiatives to enhance domain authority through internal linking and quality backlinks
• Leverage SEO tools and platforms to optimize content discovery and ranking performance
• Perform comprehensive content and technical audits, site migrations, and structural analyses
• Monitor, interpret, and report on key SEO KPIs; deliver insights for continuous improvement
• Conduct recurring technical SEO audits across sites to identify and resolve performance issues
• Develop and present actionable insights to stakeholders to enhance organic visibility and traffic
• Define measurement frameworks and contribute to analytics reporting strategies
• Partner with UX to ensure SEO best practices are implemented across design
• Contribute to ongoing website updates and enhancements, keeping SEO top of mind
• Ensure information architecture and site structure support long-term SEO goals

JOB QUALIFICATIONS:

Education:

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

Experience:
Minimum 5 years of hands-on SEO experience; agency or multi-client experience strongly preferred
Skills:
• Deep knowledge of keyword research methodology and on-page SEO strategy
• Proven experience conducting technical and content SEO audits
• Advanced link-building knowledge and backlink profile management
• Proficiency with SEO and analytics tools, including GA4, Google Search Console, Adobe Analytics, SEMrush, AWR, and similar platforms
• Strong analytical and critical thinking abilities
• Excellent verbal, written, and presentation communication skills
• Comfortable collaborating with cross-functional teams including developers, designers, and content strategists
Marketing Automation Platform, Marketing Automation Software, Email Campaigns, Digital Marketing, Google Analytics 4 (GA4), Google Analytics, SEO, Keyword Research, On-Page SEO, SEMrush, Adobe Analytics, Google Search Console
Innovation starts with people.®

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All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.