Growth Marketing Coordinator

About Roadpass:

Roadpass Digital revolutionizes road-based travel and outdoor tourism through innovative products and services. We aim to empower travelers who love exploring the outdoors and are always ready for their next adventure. Our brands include Campendium, Roadtrippers, and Togo RV.

Roadpass makes those experiences more accessible and more memorable by making it easier than ever to hit the road.

We empower travelers and businesses that understand the outdoors are meant to be explored, that roads are meant to be driven, and that your next adventure is right around the corner.

Millions of travelers have discovered the benefits of Roadpass brands and the ability to make it easier to own and maintain recreational vehicles, which help them discover, book, and navigate road trips.

• Roadtrippers is the #1 road trip planning tool. Roadtrippers helps people discover the world around them in an entirely new way by streamlining discovery, planning, booking, and navigation into an engaging and intuitive process.

• Campendium is a camping app that helps traveling families, couples, and soloists find an ideal campsite, verified by an entire community of campers. Features include map overlays for cell coverage and public lands so you can always find the perfect campsite. Campendium is free to use and will change how you find a place to call home for the night.

We value our people and are committed to creating a healthy and fun culture for our team. We're #hiring and looking for talented folks. Let's talk if you want to join a top tech company!

Role Overview:

The Growth Marketing Coordinator plays a key role in driving membership growth for Roadtrippers products and supporting B2B partnerships. This position will be responsible for contributing to marketing campaigns to drive awareness of all Roadtrippers products & features, managing the operational components of marketing campaigns, and collaborating with cross-functional teams to maximize ad sales and drive member growth. This role collaborates closely with internal teams and external partners to ensure marketing initiatives run efficiently and align with business goals.

Where You're Located:

Candidates for this role will be based in the United States and work remotely.

• In partnership with the marketing team, work alongside our digital sales leader to execute paid performance marketing campaigns that achieve and exceed ROAS goals targeting key fan growth audiences.
• Working alongside Lifecycle Marketing, work to optimize owned digital channels like email, SMS, web, and app to drive membership sales amongst known Roadtrippers enthusiasts.
• Collaborate with the marketing team to develop compelling content for marketing campaigns.
• Act as a primary contact for B2B partners, providing support with design assets, reports, approvals, and ongoing communication, including tracking updates and securing necessary materials.
• Create and manage weekly newsletters by curating content, selecting visuals, building templates, and generating tracking links to optimize engagement and performance.
• Manage asset coordination and campaign execution by overseeing the creation, approval, and delivery of materials, tracking performance metrics, and maintaining reporting documentation for internal and external stakeholders.
• Optimize and develop marketing content by incorporating SEO insights, refreshing existing materials, creating new content for campaigns and partners, and monitoring industry trends to maintain relevance and quality.
• Manage and execute social media content strategy by scheduling posts, maintaining the content calendar, and developing engaging content to enhance brand visibility and partner promotions.
• Stay current on industry trends and best practices in growth marketing, including social, digital, and performance marketing.

Experience:

• 1-3 years of marketing experience with a focus on digital marketing and performance media
• Bachelor's degree with an excellent record of academic and managerial or professional achievement
• Strong oral and written communication skills
• A basic understanding of traditional and digital media channels is a plus
• Extraordinary attention and commitment to detail
• Exceptional organizational skills, with the ability to evaluate, prioritize, balance, and easily switch between multiple tasks or needs
• Strong time-management skills with the ability for quick responsiveness
• Good team player, analytical, organizational, and communication skills
• Capable of working in fast-paced and demanding environments
• Must be able to connect “micro” details to the “macro” vision and mission
• Experience with Google Suite (Gmail, Drive, Docs, Sheets, Slide & Meet)

• Flexible Time Off & 16 Company Paid Holidays: We believe this is a partnership. We trust our employees to build their own time-off schedules and encourage our teams to take time for their well-being.
• Collaborative & Inclusive Culture: Our employees work in small, self-organized, and cross-functional teams that determine the best tactics to support the vision and strategy set by leadership. We encourage and welcome all ideas, taking an agile approach to creating an amazing product.
• Growth Opportunity: Through hands-on learning and development, the opportunities are endless.
• Focus on Well-Being: We pride ourselves on offering numerous benefit options to fit best the needs of our employees and their families, including domestic partners. Benefits include medical (PPO & HDHP-HSA), dental, vision, flexible spending account, commuter benefit, discount programs, life & disability insurance, and accident insurance. We also offer a 401k program with company match and paid parental leave.
• Live your Passion: We believe in living our mission and vision. As members of our team, our employees enjoy a lifetime subscription to our products. This is in addition to our Work-Detoured benefit, which encourages and reimburses our team to live our brand by enjoying the outdoors.

Compensation: $21/hr - $24/hr, based on experience, qualification, and geographic location.

Roadpass Digital is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and high-performing workplace culture. We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply.