Senior Growth Strategist, SEM

Are you a Search Engine Marketing expert? Are you looking to drive scalable and efficient customer acquisition? If you want to expand your professional goals at Realtor.com®, this is the role for you. Join us as our newest Senior Growth Strategist, SEM and continue to Love Your Career at Realtor.com®,

Realtor.com helps millions of people find their next home, and we’re looking for a strategic Senior Growth Strategist, SEM to  lead strategy, execution, and optimization across multiple lines of business, shaping high-impact search campaigns that drive growth and engagement. You’ll be responsible for managing large-scale budgets, developing data-driven bidding strategies, and identifying opportunities to improve conversion rates. Working cross-functionally with product, analytics, and creative teams, you’ll leverage automation, testing, and deep performance analysis to maximize ROAS and drive continuous growth. If you thrive in a fast-paced, results-oriented environment and have a passion for search marketing, we’d love to hear from you.

Top reasons to apply: 

• Own and scale multi-million dollar campaigns – Take the reins on $10M+ annual SEM budgets across multiple lines of business to drive strategy for high-growth campaigns
• Lead high-impact optimization initiatives – Spearhead new automation, bidding strategies, and A/B testing frameworks to unlock growth, improve efficiency, and set the standard for SEM excellence.
• Collaborate and make a measurable impact – Partner with product, analytics, and creative teams to shape the future of SEM, optimize landing experiences, and turn data into real business wins.

What you’ll do:

• Own and scale multi-million dollar campaigns – Take the reins on $10M+ annual SEM budgets across multiple lines of business to drive strategy for high-growth campaigns
• Lead high-impact optimization initiatives – Spearhead new automation, bidding strategies, and A/B testing frameworks to unlock growth, improve efficiency, and set the standard for SEM excellence.
• Collaborate and make a measurable impact – Partner with product, analytics, and creative teams to shape the future of SEM, optimize landing experiences, and turn data into real business wins.

Campaign Strategy & Execution

• Provide strategic direction to SEM account managers on campaign optimization, bid strategies (tROAS vs. tCPA), and scaling tactics across multiple lines of business.
• Oversee the design and execution of new initiatives, including emerging platform opportunities and product launches.
• Develop targeted campaigns to support key Realtor.com product launches, ensuring alignment with broader business goals.
• Partner with product teams to optimize landing page experiences based on audience behavior and marketing tactics.

Optimization & Performance Analysis

• Continuously monitor and optimize campaign performance, focusing on ROAS, CPA, and CTR.
• Conduct A/B testing on ad creatives, headlines, and targeting to improve efficiency and engagement.
• Leverage automation tools (e.g., Google Ads scripts, automated rules) to enhance operational efficiency and scale performance.

Data-Driven Insights & Reporting

• Analyze search trends, audience behavior, and platform performance to identify new growth opportunities.
• Generate and present detailed performance reports with actionable insights for stakeholders.
• Identify areas for optimization and scalability using a data-driven approach.

Collaboration & Budget Management

• Work closely with creative teams to develop compelling ad copy aligned with audience segments.
• Collaborate with analytics teams to ensure accurate tracking, attribution, and data integration for performance measurement.
• Manage and optimize weekly/monthly budgets, reallocating spend to maximize impact while maintaining profitability.

What you’ll bring:

• Bachelor’s degree required.
• 8+ years of SEM experience, focusing on growth and performance marketing.
• Proven track record managing $10M+ annual SEM budgets.
• Strong analytical and problem-solving skills with a focus on scalability.
• Experience running data-driven tests and analyses to drive measurable improvements.
• SQL proficiency strongly preferred.
• Excellent communication skills, with the ability to present insights to peers and senior leadership.