Retention Marketing Manager - job 2 of 8

Job Summary

A company is looking for a Retention Marketing Manager who will develop Email & SMS campaigns to drive acquisition, retention, and loyalty for brands on Shopify.

Key Responsibilities

• Own Email & SMS/MMS campaign calendar planning and workflow for eComm clients
• Collaborate with performance marketing teams to develop CRM strategies that align with client goals
• Monitor campaign performance and use data-driven insights to optimize future campaigns

Required Qualifications

• 3-5 years of experience in CRM management or marketing automation in a D2C omni-channel vertical
• Bachelor's Degree in Marketing, Business, or a related field
• Proven track record in digital project management and stakeholder engagement
• Proficiency in CRM software, ideally Klaviyo, and performance marketing tools
• Solid understanding of personalization and segmentation marketing