Retention and Lifecycle Manager

Job Summary

A company is looking for a Retention and Lifecycle Manager to join their Marketing team.

Key Responsibilities

• Create and manage email/SMS campaign calendars, developing segmentation and A/B testing strategies
• Oversee end-to-end campaign execution, ensuring all communications are polished and on-brand
• Analyze channel performance and implement optimizations based on data insights

Required Qualifications

• 3+ years of experience in email and SMS retention marketing for DTC or subscription brands
• Experience with managing automation and campaign programs in Klaviyo and PostScript or similar platforms
• Proven track record of building strategic email and SMS campaign calendars that boost conversion rates
• Hands-on experience reporting on KPIs related to retention channels
• Knowledge of email deliverability best practices and compliance regulations