Senior Platform Marketing Manager - job 1 of 3

Job Summary

A company is looking for a Sr Platform Marketing Manager (Remote).

Key Responsibilities

• Lead marketing efforts to drive awareness, engagement, and adoption of platforms among higher education faculty
• Collaborate with cross-functional teams to align on faculty needs and support community-building initiatives
• Develop and execute platform-level messaging and content that resonates with instructors' teaching goals

Required Qualifications

• 5+ years in product marketing, platform marketing, or content strategy, preferably in EdTech or SaaS
• Strong understanding of the higher education landscape and appreciation for educators
• Experience working with product and UX teams to create user experiences and messaging
• Comfort with data tools and experimentation, such as A/B testing and product analytics
• Background in teaching, instructional design, or academic technology is a plus