YouTube Performance Analyst

Job Summary

A company is looking for a YouTube Performance Insights Analyst who excels at turning complex performance data into compelling success stories and media strategies.

Key Responsibilities

• Analyze YouTube campaign performance data, including key metrics like View-Through Rate (VTR) and Click-Through Rate (CTR)
• Identify patterns and trends indicating campaign success or areas for improvement
• Develop visually compelling data presentations and reports to communicate key takeaways and actionable recommendations

Qualifications

• 3+ years of experience in digital media analytics or YouTube campaign analysis
• Strong understanding of YouTube advertising and performance metrics
• Experience with data visualization tools like Excel, Google Sheets, Looker Studio, or Tableau
• Ability to translate raw data into meaningful insights for decision-making
• Familiarity with brand suitability and contextual targeting strategies