Sports Betting Licensed Marketing Director

Job Summary

A company is looking for a Director, Digital Performance Marketing to lead and scale digital advertising efforts.

Key Responsibilities

• Develop and execute digital performance marketing strategies across Paid Social, Paid Search, and Programmatic Display
• Oversee daily operations of paid media campaigns and drive initiatives for optimization and alignment with business objectives
• Manage media budget strategy and capital allocation to maximize growth and efficiency

Required Qualifications

• 7+ years of experience in digital performance marketing with a focus on Paid Social, Paid Search, and Programmatic Display
• Strong background in data analysis and incrementality testing
• Proven experience managing and mentoring teams of digital marketers
• Expertise in capital allocation and media budget strategy
• Bachelor's degree in Marketing, Business, or a related field; Master's degree is a plus