Senior Programmatic Media Buyer

Job Summary

A company is looking for a Senior Programmatic Media Buyer to manage and optimize programmatic advertising campaigns.

Key Responsibilities

• Execute end-to-end programmatic campaigns in DV360, including setup, pacing, targeting, and optimization
• Manage campaign trafficking and tracking in Google Campaign Manager, ensuring quality assurance of creatives and tags
• Monitor and optimize performance across KPIs using data-driven strategies and collaborate with cross-functional teams

Required Qualifications

• 5+ years of hands-on experience with programmatic campaigns, specifically in DV360 and Google Campaign Manager
• Strong technical understanding of media buying, tagging, tracking, and brand safety standards
• Demonstrated ability to manage complex campaign strategies across various objectives
• Deep knowledge of digital advertising KPIs and optimization techniques
• Strong Excel or Google Sheets skills; experience with BI tools is a plus