Senior Marketing Data Specialist - job 1 of 2

Job Summary

A company is looking for a Senior Data and Insights Specialist in Marketing to lead the measurement and optimization of digital marketing performance.

Key Responsibilities

• Identify and recommend tools and processes to improve data collection and marketing performance measurement
• Develop user-friendly dashboards and executive-level reports to provide actionable insights
• Collaborate with internal teams and external vendors to ensure accurate data capture and reporting methodologies

Required Qualifications

• Bachelor's degree in Marketing, Data Analytics, Business Intelligence, or a related field
• 1 year of experience in a marketing analytics or data insights role, preferably in healthcare or agency settings
• Proven experience with digital marketing platforms and data visualization tools
• Experience using project management tools for reporting on resource planning and capacity
• Strong analytical skills with the ability to translate data into strategic recommendations