Senior Lifecycle Marketing Manager - job 2 of 2

Job Summary

A company is looking for a Senior Lifecycle Marketing Manager to lead the transformation of the early customer experience.

Key Responsibilities

• Own and enhance the early customer journey to promote tool adoption and habit formation
• Build collaborative relationships across teams to ensure smooth transitions from prospect to customer
• Lead experimentation efforts and develop scalable frameworks for impactful results

Required Qualifications

• 4-6 years of lifecycle marketing experience with a focus on multi-channel strategy
• Proficient in marketing automation tools, particularly Marketo
• Experience in building testing strategies and measurement frameworks
• Able to prioritize and create a focused, high-impact roadmap from numerous ideas
• Strong ability to communicate effectively across Marketing and Product teams