Senior Insights Manager

Job Summary

A company is looking for a Senior Campaign Insights Manager to lead US campaign insights in various categories.

Key Responsibilities

• Lead US campaign insights and act as a consumer champion in all forums
• Conduct research to guide campaign development, measurement, and media optimization
• Create compelling storylines and present insights to senior leadership

Required Qualifications

• 6-8 years of experience in a Consumer Insights role focused on campaign development
• Strong background in campaign research, ad pre-testing, and media measurement
• Bachelor's Degree in Market Research, Marketing, Statistics, Economics, or related field; advanced degree preferred
• Proven ability to distill actionable insights from complex data
• Experience in building cross-functional relationships and managing stakeholder alignment