Paid Search Media Manager

Job Summary

A company is looking for a Paid Search Media Planning Manager to join their Performance marketing team.

Key Responsibilities

• Develop and activate paid search digital media plans for multiple brands and internal lines of business
• Analyze campaign performance data and optimize strategies to maximize return on investment (ROI)
• Generate monthly financial reports on campaign spending and monitor campaign tests

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• Minimum 3 years of experience in media planning and buying, focusing on digital channels
• In-depth knowledge of programmatic buying practices and DSPs (DV360 and/or The Trade Desk preferred)
• Experience with Google & Bing Ads, GA4, Looker Studio, and media planning tools is a plus
• Proven track record of developing and executing successful programmatic and SEM advertising campaigns