Senior Director of Growth Marketing - job 2 of 4

Job Summary

A company is looking for a Senior Director of Growth Marketing to lead audience acquisition and retention efforts across direct-to-consumer products.

Key Responsibilities

• Define and own the growth marketing strategy across direct-to-consumer and website expansion initiatives
• Oversee performance and product marketing, including campaign planning and execution
• Recruit, mentor, and lead a team of digital marketers while collaborating with cross-functional teams

Required Qualifications

• 10+ years in digital/growth marketing with leadership experience across various marketing channels
• Experience leading direct-to-consumer subscription campaigns with measurable ROI
• Analytical mindset with proficiency in key metrics strategy and A/B testing
• Familiarity with AI-powered marketing tools and marketing automation platforms
• Experience managing and mentoring mid-level managers and junior marketers