Senior Analytics Specialist - job 2 of 2

Job Summary

A company is looking for a Senior Analytics Specialist to implement and manage analytics tracking for digital marketing performance.

Key Responsibilities

• Implement end-to-end tracking via Google Tag Manager and manage client onboarding for tracking infrastructure
• Integrate data across platforms and create compelling dashboards for performance insights
• Analyze digital channel performance and deliver actionable insights to stakeholders

Required Qualifications

• 4+ years of experience in digital analytics or marketing performance reporting
• Advanced expertise in Google Tag Manager and Google Analytics 4
• Proficiency in building dashboards in Looker Studio, with knowledge of Power BI or Tableau preferred
• Experience in integrating data from marketing platforms and CRMs
• Understanding of multi-touch attribution models and digital marketing strategies