Senior Analyst, Brand Marketing

Job Summary

A company is looking for a Senior Analyst, Brand Marketing Analytics.

Key Responsibilities

• Lead measurement of brand campaign impact and translate data into actionable insights
• Deliver regular performance readouts and identify trends in campaign results and audience behavior
• Execute brand measurement framework and recommend enhancements based on industry methodologies

Required Qualifications

• 5+ years of experience in marketing analytics or media analytics focused on brand campaign analysis
• Strong knowledge of measurement methods including Marketing Mix Modeling (MMM) and brand lift studies
• Familiarity with site analytics platforms, preferably Adobe Analytics
• Experience evaluating campaign performance across multiple media channels
• Experience with SQL for querying marketing and site performance data is a plus