Public Sector Marketing Manager

Job Summary

A company is looking for a Public Sector Marketing Manager to drive pipeline within the Public Sector segment.

Key Responsibilities

• Develop and execute public sector demand and lead generation campaigns using various marketing tactics
• Create compelling content for campaign interaction points and collaborate with sales teams for messaging strategies
• Track and analyze marketing performance, budget, and campaign results to uncover insights for improvement

Required Qualifications

• 5+ years of experience in developing and optimizing marketing programs for the public sector
• Experience in marketing cybersecurity to state, local, and federal sectors
• Proficiency in digital and offline marketing tactics, including events and content syndication
• Experience managing budgets and optimizing allocations
• Ability to work independently and adapt to changing priorities