Product Marketing Lead - job 2 of 3

Job Summary

A company is looking for a Product Marketing Lead (90% Remote).

Key Responsibilities

• Lead go-to-market strategies for product launches, enhancements, and campaigns
• Define and evolve product positioning, messaging, and value propositions
• Develop competitive intelligence and market research to inform product decisions and sales strategies

Required Qualifications

• 5+ years of experience in product marketing, preferably in B2B SaaS or enterprise software
• Proven ability to craft compelling messaging and translate technical features into customer value
• Experience in supporting go-to-market launches and enablement programs
• Proficiency in using marketing and sales tools such as Salesforce and Pardot
• Familiarity with market intelligence and AI research tools