Senior Manager of Audience Management

Job Summary

A company is looking for a Senior Manager of Audience Management to lead marketing efforts targeting key personas within the ideal customer profile.

Key Responsibilities

• Develop and execute integrated marketing campaigns tailored to key personas
• Align messaging and tactics across various channels to drive awareness and engagement
• Oversee a monthly newsletter and identify content gaps to enhance marketing effectiveness

Required Qualifications

• 5+ years of marketing experience in audience engagement or integrated campaigns within a B2B SaaS environment
• Strong understanding of top-of-funnel marketing and persona-based messaging
• Experience managing integrated campaigns across multiple channels
• Ability to analyze audience data and adjust strategies based on trends
• Strong project management skills to coordinate multiple initiatives simultaneously