PPC Marketing Specialist

Job Summary

A company is looking for a Paid Ads Marketing Specialist to manage and optimize their paid media campaigns.

Key Responsibilities:

• Plan, execute, and optimize PPC campaigns across various ad platforms
• Conduct keyword research, audience targeting, A/B testing, and performance analysis
• Collaborate with creative teams to develop effective ad creatives and landing pages

Required Qualifications:

• 2-4 years of experience managing PPC campaigns, preferably in a SaaS or e-commerce environment
• Bachelor's degree in Marketing, Business, Communications, or a related field preferred
• Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued
• Proven track record of managing paid media budgets with clear ROI
• Strong analytical skills with experience using tools like Google Analytics and Google Tag Manager