Digital Marketing Lead

Job Summary

A company is looking for a Digital Marketing Lead to manage its digital marketing strategies and performance campaigns.

Key Responsibilities

• Translate complex performance data into clear narratives and dashboards for executive reporting
• Lead end-to-end management of digital advertising channels, optimizing for ROI and performance
• Audit and maintain digital ad tracking and attribution across multiple platforms

Required Qualifications

• 5+ years of hands-on performance marketing experience, particularly with Google Ads and Meta
• Demonstrated ability to develop and execute adaptive bidding strategies
• Experience in audience targeting and segmentation for high-intent prospects
• Strong operator mindset with a focus on data-driven decision-making
• Ability to collaborate cross-functionally with Growth, Product, and Engineering teams