MarTech Manager

Job Summary

A company is looking for a Martech Lead.

Key Responsibilities

• Develop and implement a MarTech strategy that aligns with business goals
• Act as a liaison between Marketing and Data teams to enhance data accessibility for marketers
• Manage marketing analytics platforms and oversee MarTech operations and vendor relationships

Required Qualifications

• Proven experience in MarTech strategy and execution in a technology company
• Deep understanding of MarTech tools, including CRM and web analytics
• Experience working with data teams and integrating marketing tools with data infrastructure
• Hands-on experience with Google Analytics and other marketing measurement tools
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on MarTech decisions