Martech Manager

Job Summary

A company is looking for a Martech Lead.

Key Responsibilities

• Define and implement the MarTech strategy and roadmap aligned with business goals
• Act as a liaison between Marketing and Data teams to enhance marketing data accessibility and insights
• Manage marketing analytics platforms and oversee vendor relationships to ensure system reliability and effectiveness

Required Qualifications

• Proven experience in MarTech strategy and execution in a technology company
• Deep understanding of MarTech tools, including CRM and web analytics
• Experience with data teams and building marketing tools that interface with data warehouses
• Hands-on experience managing Google Analytics and other measurement tools
• Knowledge of privacy regulations (GDPR, CCPA) and their impact on MarTech decisions