Marketing Manager - Digital Lead Generation

Job Summary

A company is looking for a Marketing Manager - Digital Lead Generation to support digital marketing initiatives in the education sector.

Key Responsibilities

• Lead multi-channel digital campaigns for B2B lead generation
• Collaborate with Sales and Product teams to align marketing initiatives
• Manage external resources to enhance internal capabilities

Key Qualifications

• 4+ years of digital marketing experience focused on B2B lead generation
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Experience as a marketing generalist with strengths in digital design and campaign execution
• Proficient in HubSpot, Salesforce Marketing Cloud, Google Ads, and SEO tools
• Familiarity with state agencies and educational institutions is a plus