Marketing Lead - job 2 of 3

Job Summary

A company is looking for a Marketing Lead to own brand messaging and go-to-market strategy.

Key Responsibilities

• Define and evolve brand messaging and storytelling across various platforms
• Lead product launches and targeted email campaigns to drive conversions
• Create sales enablement materials to shorten deal cycles and enhance revenue

Required Qualifications

• 2-4+ years of experience in B2B SaaS marketing, preferably in a startup environment
• Strong writing skills to convey technical features as customer value
• Ability to independently build and execute marketing strategies
• Collaborative mindset with experience working across teams
• Data-driven approach with familiarity using marketing tools like HubSpot or Webflow