Manager, Social Media

You lead the way. We’ve got your back.

When you join Team Amex, you become part of a global, inclusive and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other with the utmost integrity. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact – every colleague has the opportunity to share in the company’s success.

The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most creative department in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective.

Within GABM sits the Global Media & Analytics team who is responsible for building inspiring paid social brand creative and assets to drive consideration for target audiences, effective placement through strategic media planning and buying and leveraging cultural marketing and brand platforms to support enterprise priorities.

The Manager, Social Media will support the strategic development and execution of paid social media for the brand across a variety of campaigns. We are looking for a dynamic, insights-driven marketer who is a social media subject matter expert. This role will focus on delivering paid social strategic thinking and creative execution focused on driving American Express brand consideration for our target audience segments utilizing the benefits of our products and services with a focus on our B2B audience.

The role will entail working in a flexible team structure across multiple initiatives with various business units and stakeholders. It will require close partnership with Media, Brand Content, Brand Planning team within GABM and across the organization, as well as our Agencies. Projects may vary to focus on B2C or B2B audiences.

Key Responsibilities
• Partner with key stakeholders and agency teams to evolve and shape Amex’s paid social media strategy and execute paid social creative across a variety of platforms and priorities with a focus on our B2B audience
• Support in the management of relationships with social media platforms and across American Express business units
• Partner with key stakeholder on the measurement for social media campaigns
• Support in the pilot of new opportunities in the social media space