Lifecycle Marketing Advisor

Job Summary

A company is looking for a Lifecycle Marketing Advisor to lead the development of lifecycle marketing strategies and infrastructure.

Key Responsibilities

• Define the vision and roadmap for lifecycle marketing across the customer journey
• Partner in hiring and mentoring a full-time Lifecycle Marketing Manager
• Audit and recommend tools for lifecycle infrastructure and data architecture

Required Qualifications

• Experience building and scaling lifecycle programs in high-ACV B2C environments
• Fluency in tools like Iterable, Klaviyo, or HubSpot, with tool-agnostic thinking
• Experience hiring and mentoring lifecycle teams
• Ability to balance data-driven insights with storytelling
• Comfortable with both long-term strategy and detailed execution