Lead Generation Specialist - job 4 of 6

Job Summary

A company is looking for a Lead Generation Specialist responsible for executing lead generation campaigns primarily in the veterinary market.

Key Responsibilities

• Support SMB Lead Generation activities with a focus on the Veterinary market
• Generate inbound leads through content marketing, digital/social media, print, and trade shows
• Coordinate the editorial calendar and execute copywriting, media planning, and lifecycle email coordination

Required Qualifications

• At least 2 years of professional experience in B2B Lead Generation campaigns
• Experience with Lead Scoring, Lifecycle Management, and Nurturing approaches
• Proficiency in CRM tools (HubSpot or Salesforce preferred)
• Familiarity with Marketing Automation Tools and Marketing Analytics tools (e.g., Google Analytics)
• Experience in Financial Services Technology or Health Care Technology preferred