Director of Product Marketing - job 2 of 40

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Develop and own the product marketing strategy, including positioning, messaging, and competitive analysis
• Collaborate with Product Management and Sales to ensure successful feature launches and create effective enablement materials
• Lead customer segmentation and persona development to enhance targeting strategies and measure the effectiveness of marketing activities

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent work experience
• 8+ years of experience in product marketing, preferably in a B2B SaaS environment
• Experience with messaging frameworks, product launches, and go-to-market plans
• Proven ability to work closely with Sales, Product, and Customer Success teams
• Strong skills in positioning, storytelling, competitive research, and market segmentation