Director of Product Marketing - job 9 of 21

Job Summary

A company is looking for a Director of Product Marketing.

Key Responsibilities

• Own product positioning & messaging, ensuring differentiated value propositions for each buyer persona
• Lead product launches by building go-to-market playbooks and tracking adoption and revenue impact
• Quantify the market by sizing TAM/SAM/SOM and mapping competitor moves to inform product roadmap

Qualifications

• 5+ years in B2B SaaS or platform product marketing, with familiarity in AI/ML or geospatial data preferred
• Experience marketing products in agriculture, AgTech, climate-tech, or natural asset management sectors
• Proven track record of successful product launches that increased revenue or adoption
• Strong quantitative skills for analyzing usage analytics, pricing models, and competitive data
• Experience in a dynamic, cross-functional organization with a global client base