Director of Product Marketing - job 2 of 5

Job Summary

A company is looking for a Director of PBM Product Marketing, responsible for go-to-market strategy and execution for specialty product launches.

Key Responsibilities:

• Lead strategic packaging and positioning of specialty products to create compelling narratives that address client needs
• Drive strategy and execution of product launches/enhancements and maintain product messaging post-launch
• Develop and implement marketing strategies in alignment with business goals while collaborating with cross-functional teams

Required Qualifications:

• 7+ years of health care marketing experience
• 7+ years of experience driving strategy across cross-functional enterprise teams
• 7+ years of experience managing multiple projects and adapting strategies based on changing landscapes
• 7+ years of experience building collaborative relationships across various disciplines
• Proven ability to innovate and manage end-to-end product launches with minimal direction