Director of Marketing - job 3 of 8

Job Summary

A company is looking for a Director of Marketing, Applications.

Key Responsibilities

• Own the full marketing motion for the Application product line, from awareness to customer retention
• Lead integrated campaigns that generate awareness, demand, pipeline, and revenue
• Oversee messaging, positioning, and content strategy aligned to buyer needs and market trends

Required Qualifications

• 8+ years of B2B marketing experience, with 3+ in a leadership role
• Proven success marketing technical software products, ideally in application management, IT software or cybersecurity
• Experience owning a product marketing function or running full-funnel product-specific campaigns
• Strategic mindset paired with strong execution and operational skills
• Experience with marketing automation, CRM systems, and product analytics tools