Director of Marketing Automation

Job Summary

A company is looking for a Director of Marketing Automation & Operations.

Key Responsibilities

• Develop and execute a comprehensive marketing technology systems strategy
• Architect and maintain the lead lifecycle strategy, optimizing lead management processes
• Define, track, and report on conversion metrics, using insights for continuous improvement

Required Qualifications

• 7-10 years of experience in B2B marketing operations or demand generation, with at least 3 years in a leadership role
• Hands-on expertise in Marketo and HubSpot; certification is a plus
• Proven track record of owning marketing automation platforms and deploying scalable strategies
• Deep experience with lead lifecycle models and CRM integration, preferably Salesforce
• Strong analytical mindset with familiarity in BI/reporting tools like Tableau or Looker