Director of Lifecycle Marketing - job 2 of 3

Job Summary

A company is looking for a Director of Lifecycle Marketing.

Key Responsibilities:

• Develop and lead a comprehensive lifecycle marketing strategy to nurture, retain, and re-engage customers
• Build automated, multi-step journeys triggered by customer behavior, service history, geography, and seasonality
• Own segmentation strategy and campaign logic across HVAC, plumbing, and electrical service lines

Required Qualifications:

• A Bachelor's degree in marketing, communication, or a related field is preferred
• 5-7 years of experience in lifecycle, CRM, or retention marketing
• Proven ability to manage cross-channel automation (email, SMS, push)
• Hands-on experience with CRM and marketing automation tools
• Strong understanding of customer journey mapping and behavior-based triggers