Digital Marketing Manager - job 1 of 4

Job Summary

A company is looking for a Digital Marketing Manager to lead and scale LinkedIn paid media programs.

Key Responsibilities

• Own the strategy, execution, and optimization of LinkedIn campaigns focused on brand awareness, lead generation, and event registrations
• Act as the primary point of contact for the external agency, ensuring alignment to strategy and performance goals
• Define and monitor KPIs, conduct A/B tests, and provide campaign updates and performance insights to stakeholders

Required Qualifications

• 5+ years of B2B digital marketing experience, preferably in tech or SaaS
• Proven expertise in managing LinkedIn paid campaigns end-to-end
• Experience working with external agencies and media partners
• Strong analytical mindset with a passion for leveraging data
• Proficient in Excel and Salesforce; experience with LinkedIn Campaign Manager is required