Paid Social Ads Specialist

Looking for a job that won't ghost you like that audience you perfectly targeted but forgot to set a frequency cap for?

• Develop and implement effective paid social media strategies aligned with client objectives and target audiences
• Manage and optimize ad campaigns across Meta (Facebook), Instagram, and LinkedIn platforms
• Create, test, and refine audience targeting to maximize campaign performance
• Monitor campaign budgets, pacing, and spending to ensure optimal resource allocation
• Conduct A/B testing of ad creative, copy, and landing pages to improve conversion rates
• Analyze campaign performance metrics and create comprehensive reports with actionable insights
• Stay current with platform updates, industry trends, and best practices in paid social advertising
• Collaborate with creative, content, and account teams to ensure cohesive campaign execution
• Provide recommendations for campaign improvements based on data analysis
• Manage multiple campaigns and client priorities simultaneously while meeting deadlines

• Experience managing paid social media advertising campaigns, specifically on Meta (Facebook), Instagram, and LinkedIn
• Demonstrated success in developing and executing social media advertising strategies that deliver measurable results
• Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and social media analytics tools
• Strong understanding of audience targeting, bidding strategies, and optimization techniques
• Experience with A/B testing methodologies and performance analysis
• Excellent analytical skills with the ability to interpret data and translate insights into strategic recommendations
• Familiarity with tracking technologies, conversion tracking, and attribution models
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent written and verbal communication skills

• Experience with additional paid social platforms (TikTok, Twitter, Pinterest, etc.)
• Knowledge of Google Analytics, Google Tag Manager, and other tracking/analytics tools
• Understanding of marketing automation and CRM platforms
• Experience with creative development and design principles for social advertising
• Certification in Meta Blueprint, LinkedIn Marketing, or other relevant platforms
• Experience working in an agency environment with multiple clients across various industries
• Bachelor's degree in Marketing, Digital Media, Communications, or related field (or equivalent experience)

• Collaborative and innovative work environment
• Opportunity to work with diverse clients
• Work methodology that involves not letting clients take command of the creative process (rare, huh?)
• Career advancement pathways

If you meet these qualifications and are ready to contribute your expertise to a dynamic team, we encourage you to apply!