Demand Generation Director - job 1 of 4

Job Summary

A company is looking for a Director of Demand Generation.

Key Responsibilities:

• Develop and execute multi-channel demand generation campaigns and manage the campaign calendar
• Drive lead generation through inbound and outbound programs while optimizing channels for lead quality and efficiency
• Track and report on campaign performance, manage outsourced meeting programs, and ensure alignment with Sales for effective follow-up

Required Qualifications:

• 8-12 years of B2B SaaS marketing experience focused on demand generation
• Proven experience driving pipeline in global, enterprise-focused environments, ideally in cybersecurity or AI-driven technology
• Expertise in ABM, performance marketing, marketing automation, and CRM tools
• Strong analytical skills with a focus on data and funnel performance
• Experience managing external vendors and programs