Develop and manage end-to-end data pipelines for customer acquisition and retention workflows, ensuring data quality and governance
Create and maintain dashboards and automated reports in Tableau or Qliksense to monitor key performance and customer lifecycle metrics
Analyze acquisition and retention funnels to identify and implement improvements for customer experiences and conversions
Required Qualifications
Proficient in SQL and data wrangling techniques
Extensive experience with Tableau or Qliksense for data visualization
Experience in applying predictive analytics to generate customer insights
3-5 years of experience in analytics roles, focusing on customer insights or marketing analytics
Familiarity with the dynamics of tax season campaigns is advantageous
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