Customer Growth Marketing Manager - job 1 of 2

Job Summary

A company is looking for a Customer Growth Marketing Manager to lead integrated marketing programs aimed at engaging and expanding its existing customer base.

Key Responsibilities

• Design and execute account-based marketing (ABM) programs tailored to strategic customer segments
• Drive multi-channel customer campaigns to increase product adoption and share of wallet
• Track, measure, and optimize campaigns based on performance metrics and data insights

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field
• 5+ years of B2B marketing experience focused on account-based marketing or demand generation
• Proven success in running ABM campaigns that generate pipeline and drive account expansion
• Experience with martech and ABM tools such as HubSpot and Salesforce
• Strong data orientation with the ability to analyze and optimize campaign performance