Consumer Marketing Manager - job 1 of 2

Job Summary

A company is looking for a Consumer Marketing Campaigns Manager to lead and execute growth and lifecycle marketing strategies.

Key Responsibilities

• Develop and execute full-funnel campaign strategies to drive awareness, consideration, enrollment, and retention
• Own and optimize lifecycle marketing initiatives across various channels leveraging segmentation, automation, and personalization
• Use data and analytics to inform campaign planning, track performance, and create monthly reports with recommendations

Required Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; MBA is a plus
• 5+ years of experience in marketing campaign management, preferably in a B2C or DTC ecommerce environment
• Proven success in growth and lifecycle marketing with experience in multi-channel campaigns
• Strong analytical mindset with the ability to translate data into actionable insights
• Proficiency in marketing automation platforms, CRM systems, and web analytics tools