Audience Engagement Marketing Specialist

Job Summary

A company is looking for an Audience Engagement & Lifecycle Marketing Specialist to support marketing campaigns and operations.

Key Responsibilities

• Support marketing campaigns across various audience engagement channels, including email and push notifications
• Assist with end-to-end campaign operations, ensuring execution and performance tracking
• Collaborate with teams to plan campaign calendars and develop optimization strategies

Required Qualifications

• 3+ years of marketing and/or product management experience
• Bachelor's degree or equivalent practical experience in a related field
• Hands-on experience with Adobe Campaign or similar marketing automation tools
• Proficiency in HTML for editing email or web-based code
• Advanced Excel skills, including the use of pivot tables for performance reporting