Adobe Target Specialist

Job Summary

A company is looking for an Adobe Target Experimentation Manager.

Key Responsibilities

• Plan, configure, launch, and monitor A/B, multivariate, and automated personalization tests in Adobe Target
• Analyze test performance and present actionable recommendations to stakeholders
• Collaborate with marketing, UX, analytics, and development teams to identify optimization opportunities

Required Qualifications

• 5+ years of hands-on experience with Adobe Target in a production environment
• Strong understanding of web experimentation methodologies (A/B, MVT, personalization)
• Familiarity with Adobe Experience Cloud, especially Adobe Analytics
• Proficiency in HTML, CSS, and JavaScript for test setup and troubleshooting
• Experience with data layers and tag management systems (e.g., Adobe Launch, Tealium)