Freelance B2B Paid Media Specialist

Job Summary

A company is looking for a Freelance B2B Paid Media Specialist (Google Ads & LinkedIn Ads).

Key Responsibilities

• Develop and implement channel-specific paid media strategies tailored to client goals
• Manage end-to-end campaign setup and execution across various platforms
• Monitor campaign performance and provide insights for optimization and reporting

Required Qualifications

• 5-10+ years of paid media experience focused on B2B demand generation
• Expertise in Google Ads, Meta Ads, and LinkedIn Ads; experience with programmatic and Reddit is a plus
• Strong analytical skills with proficiency in data analysis tools
• Familiarity with B2B marketing technologies such as Google Analytics and HubSpot
• Availability during East Coast U.S. working hours