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Senior Product Manager - Locations

At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.

 

Senior Product Manager - Locations

Why We Have This Role

The Frontline Locations business is a quickly growing area within Qualtrics. As a PM on our team, you’ll have the opportunity to work with 16k brands and 75% of the Fortune 100. Our team is tasked with scaling Experience Management across organizations that have 40k+ physical locations. Our product team builds technology that enables a bi-directional flow of actions and insights between frontline and corporate teams across touchpoints (surveys, reviews, social, etc). We empower corporate users to detect, and take action on, network-wide issues while serving frontline staff with hyper-local data and recommended actions that allow them to deliver the best experiences to their customers. This role will work across product areas within the Frontline Locations portfolio, including owning strategic areas of the Online Reputation Management product and being instrumental in fostering key account relationships

 

How You’ll Find Success

  • Prioritize features and functionality based on market research, customer feedback, technical feasibility, and business goals.
  • Collaborate with data science teams to define product usage specifications and ensure adoption of launched products.
  • Manage the product development lifecycle from ideation to launch, ensuring timely delivery and high-quality standards.
  • Develop and communicate the product feature roadmap to internal and external stakeholders.
  • Monitor and analyze product performance using key performance indicators (KPIs) to identify areas for improvement and make data-driven decisions

 

How You’ll Grow

  • By taking initiatives and being adaptable in a dynamic environment
  • Through developing problem-solving skills and the ability to make data-driven decisions.
  • Engaging with diverse stakeholders, including engineers, designers, and customers, fosters strong interpersonal skills and the ability to communicate complex concepts clearly.
  • The role encourages a growth mindset, where taking initiative and embracing experimentation are key to product development. 
  • The fast-paced and ever-evolving nature of the role requires adaptability and resilience.
  • Develop product strategies that aligns with market trends, customer needs, and organizational goals, ensuring sustainable growth and innovation while proactively identifying new opportunities for expansion and differentiation in a competitive landscape
  • Work with platform teams to deliver upon dependencies for Locations, including for key accounts
  • Drive strategic product workstreams, such as build/buy decisions, migration/deprecations, and external tech partner relationships

 

Things You’ll Do

  • Collaborate with engineers and designers to bring core feature sets to market
  • Build empathy for core personas/users and translate this into product specification documents
  • Engage with customers, sales, and stakeholders to drive product improvements and usage
  • Utilize quantitative and qualitative data to inform decisions and success measures.
  • Help go-to-market teams in communicating the value proposition to diverse audiences and collaborate on feature positioning
  • Produce clearly written product specifications aligned with strategy
  • Understand customer needs and identify product improvements.
  • Use data to inform your viewpoints
  • Release employee experience features related to insights and actioning 
  • Communicate product value and partner with go-to-market stakeholders

 

What We’re Looking for on Your Resume

  • A Bachelor's degree in Business, Marketing, Engineering, Computer Science, or related field.
  • Minimum of 5-7 years of experience in product management or related role, ideally within a technology or software development environment
  • Proven ability to effectively prioritize, streamline processes, and implement structured frameworks that enhance the team’s productivity in a dynamic and fast-changing environment
  • An owner’s mentality - you are willing to proactively take initiative, drive execution with a results-oriented mindset, and consistently achieving goals that advance the product vision
  • Excellent interpersonal skills with strong verbal and written communication abilities, enabling effective collaboration with cross-functional teams and stakeholders
  • Proven success in influencing and leading initiatives across teams and departments, establishing yourself as a trusted source of expertise and partnership
  • Experience working directly with B2B customers, with a track record of successfully managing escalations and adept problem resolution skills
  • Experience with frontline or omnichannel experience management programs is a plus

 

What You Should Know about this Team

  • The product team is focused on providing solutions for large-scale organizational Employee Experience Management.
  • The team works closely with brands and Fortune 100 companies to enhance customer and frontline experiences.
  • The team thrives in a fast-paced environment that prioritizes data-driven decision-making and encourages strong cross-functional collaboration among engineers, designers, and stakeholders.
  • By translating this data into actionable insights, the team helps organizations improve employee engagement, wellbeing, and overall satisfaction, ultimately reducing attrition and boosting productivity.

 

Our Team’s Favorite Perks and Benefits

  • Experience Bonus: Qualtrics offers US employees an annual $1,800 “experience bonus” to provide an experience they might not otherwise have—attend a sporting event or concert, travel somewhere new, or even support a nonprofit or infuse funds into a small business in your area.
  • Learning and Development: All team members are encouraged to devote 10% of their time to personal learning and development.
  • The satisfaction of empowering large networks through technology.
  • The opportunity to work with a diverse range of influential brands.
  • A role that encourages personal growth and initiative within a growing business area.

 

The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
 
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
 
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act,Equal Opportunity Employment,Employee Polygraph Protection Act
 
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
 
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

 

For full-time positions, this pay range is for base per year; however, base pay offered may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer, in addition to a range of medical, financial, and other benefits, based on eligibility criteria.

Washington State Annual Pay Transparency Range
$130,500$238,000 USD

Average salary estimate

$184250 / YEARLY (est.)
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$130500K
$238000K

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What You Should Know About Senior Product Manager - Locations , Qualtrics

At Qualtrics, we are on the lookout for a passionate Senior Product Manager - Locations to join our amazing team in Seattle, Washington. Here at Qualtrics, we specialize in shaping the Experience Management category, providing powerful software that enables the world’s leading brands to enhance their frontline experiences across various industries. As our Senior Product Manager, you will play a key role in expanding our Frontline Locations business, collaborating with over 16,000 brands, including a significant portion of the Fortune 100. You'll lead efforts to build innovative technology that facilitates seamless communication between corporate teams and frontline staff, allowing data-driven insights and timely actions. This is a unique opportunity to own strategic areas within our Online Reputation Management product and drive key relationships that matter. You'll dive deep into market research, customer feedback, and collaborate closely across disciplines to roll out impactful product features aimed at local and network-wide optimization. At Qualtrics, we believe in supportive teamwork and creativity, enabling you to take ownership, learn, and grow rapidly. With a commitment to transparently sharing your product roadmap and performance metrics, you will contribute significantly to our mission of connecting humanity to business. If you’re ready to take an exciting leap in your career with a forward-thinking and fun-loving company, we can’t wait to meet you!

Frequently Asked Questions (FAQs) for Senior Product Manager - Locations Role at Qualtrics
What are the responsibilities of a Senior Product Manager - Locations at Qualtrics?

As a Senior Product Manager - Locations at Qualtrics, your responsibilities will include defining product specifications, managing the product development lifecycle, prioritizing features based on market insights, and collaborating with internal data teams to ensure product usage excellence. You’ll play a pivotal role in addressing customer needs and driving product innovation aligned with qualitative data and market trends.

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What qualifications are important for the Senior Product Manager - Locations role at Qualtrics?

To excel as a Senior Product Manager - Locations at Qualtrics, you should possess a bachelor's degree in relevant fields such as Business, Marketing, or Engineering, along with 5-7 years of experience in product management within a tech environment. Strong interpersonal communication skills and the ability to effectively prioritize tasks are key attributes for success in this fast-paced role.

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What is the work culture like for the Senior Product Manager - Locations at Qualtrics?

The work culture at Qualtrics is dynamic and collaborative, focusing on experience management and innovation. As a Senior Product Manager - Locations, you'll work alongside engineers and designers in a fast-paced environment that promotes data-driven decision-making while fostering strong relationships with cross-functional teams and stakeholders.

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How can a Senior Product Manager - Locations contribute to client success at Qualtrics?

In the role of Senior Product Manager - Locations at Qualtrics, you will significantly contribute to client success by identifying and implementing product improvements that meet client needs. By engaging directly with customers and utilizing qualitative and quantitative data, you’ll help develop and communicate products that empower brands to enhance their employee experiences and overall satisfaction.

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What growth opportunities exist for a Senior Product Manager - Locations at Qualtrics?

Qualtrics encourages a growth mindset, presenting Senior Product Managers - Locations with ample opportunities to develop problem-solving skills and deepen their industry knowledge. You’ll engage with diverse roles, allowing personal and professional growth while encouraging continuous learning within a supportive environment.

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What benefits can a Senior Product Manager - Locations expect at Qualtrics?

As a Senior Product Manager - Locations, you'll enjoy various perks, such as an annual experience bonus for unforgettable activities, a commitment to personal learning and development, and opportunities to collaborate with industry-leading brands, fostering a fulfilling work experience supportive of your personal and professional life.

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What type of projects will the Senior Product Manager - Locations work on at Qualtrics?

In your role as Senior Product Manager - Locations at Qualtrics, you'll engage in strategic projects aimed at enhancing product functionalities for frontline locations. This includes defining product roadmaps, launching new features, building relationships with key accounts, and ensuring a bi-directional flow of insights between frontline and corporate teams.

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Common Interview Questions for Senior Product Manager - Locations
What strategies do you use to prioritize product features as a Senior Product Manager?

When prioritizing product features, consider employing frameworks such as RICE (Reach, Impact, Confidence, Effort) to objectively evaluate and prioritize tasks. Ensure to gather input from various stakeholders, analyze market research, and remain agile to adjust your roadmap as necessary. Communicating these priorities effectively is key to ensuring stakeholder alignment.

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Can you describe a successful product launch experience you’ve had?

In discussing a successful product launch, focus on the steps you took, from initial ideation to market introduction. Explain how you collaborated with cross-functional teams, gathered customer feedback, and adjusted workflows to enhance product success. Share specific metrics or feedback that indicate how the launch positively impacted both users and business goals.

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How do you engage with customers to inform product improvements?

Engaging with customers can be achieved through regular interviews, surveys, and usability testing. Encourage open dialogue to grasp customer pain points and prioritize those insights in your product strategy. Developing relationships with key customers also fosters trust, leading to better insights and potential advocacy for your product.

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What metrics do you track to measure product success?

Metrics critical to measuring product success include user adoption rates, customer feedback scores, and key performance indicators such as churn rates, Net Promoter Score (NPS), and customer lifetime value (CLV). Establish clear benchmarks for these metrics to guide improvements and celebrate successes with your team.

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How do you handle conflicts within cross-functional teams?

Handling conflicts within cross-functional teams requires open communication and active listening. Approach the situation with a solution-oriented mindset, facilitating discussions to identify root causes and collaboratively develop resolutions. Building strong relationships and trust within the team is essential for maintaining a collaborative environment.

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How do you ensure alignment between product features and business goals?

Ensuring alignment between product features and business goals is crucial. Regularly communicate the strategic objectives to your team and integrate feedback from stakeholders. Develop a well-documented product roadmap that outlines how each feature contributes to wider business aims, and continuously reassess progress towards those goals.

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Describe your approach to data-driven decision-making.

A data-driven approach entails gathering quantitative and qualitative data to inform your decisions. Regularly analyzing performance data, customer feedback, and market research helps guide product direction while eliminating biases. Encourage a culture of data literacy within your team to ensure everyone values insights in driving decisions.

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What is your experience with product lifecycle management?

Discuss your experience managing the entire product lifecycle by highlighting specific projects. Describe your approach to each phase: ideation, development, market introduction, growth, and eventually a product retirement, emphasizing how your actions directly correlated with product performance and user satisfaction.

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How do you stay updated with industry trends?

Staying updated with industry trends is vital for success. Regularly read industry publications, participate in relevant webinars, and attend conferences. Build a network with other professionals to share insights and best practices. Engage with users and stakeholders to gather information about emerging trends that could influence product development.

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How would you define success in your role as Senior Product Manager - Locations?

Success in the role of Senior Product Manager - Locations can be defined by achieving product adoption and satisfaction metrics, ensuring features meet both customer needs and business objectives. Consistently iterating on products based on user feedback, fostering collaboration among teams, and driving overall business growth are indicators of effectiveness in this role.

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At Qualtrics, our mission is to build technology that closes experience gaps.

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November 27, 2024

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