Marketing Analyst (Content & Creator Focused)

OVERVIEW

At Purely Optimal Inc., we are a forward-thinking e-commerce brand in the supplements niche, dedicated to delivering exceptional health products. We’re on the hunt for a Marketing Analyst who’s equal parts strategist and executor, someone who doesn’t just think creatively, but turns ideas into impact. This is a high-ownership role for a self-starter who thrives in fast-paced environments and knows how to connect data, content, and creators to drive growth.

If you're looking for a role where you can wear multiple hats, move fast, and evolve with a dynamic team, then keep reading.

KEY RESPONSIBILITIES

• Research & Insights: Track audience behavior, emerging trends, and competitor activity to inform strategy.
• Performance Analysis: Review and interpret campaign and content performance data to generate actionable recommendations.
• Creator Strategy: Build and manage influencer and creator partnerships; write compelling creator briefs aligned to brand goals.
• Content Support: Write marketing copy (social captions, hooks, campaign messaging) and help guide content direction.
• Social Management: Occasionally post and manage content across platforms when needed.
• Campaign Execution: Support influencer activations and broader marketing initiatives to grow awareness and engagement.
• Strategic Collaboration: Work directly with leadership on planning, testing, and executing marketing strategies.
• Reporting & Optimization: Deliver regular performance insights and suggest new directions to keep campaigns effective and evolving.

YOU'RE A STRONG FIT IF YOU

• Know how to connect the dots between data, content, and community
• Are resourceful and proactive — you don’t wait to be told what to do
• Thrive in environments where you're expected to run with ideas, not wait for handholding
• Can confidently shift between strategy and execution
• Are excited to collaborate across functions and wear multiple hats
• Are comfortable with creative tools like Canva, CapCut, Photoshop, or anything else that helps you get the job done
• Understand the dynamics of platforms like TikTok, Instagram, LinkedIn, Pinterest, and more
• Can distill research and trends into clear, actionable recommendations
• Know how to write for impact — from ad hooks to creator briefs
• Love building relationships with creators and influencers
• See content as a strategic growth lever, not just brand fluff
• Are hungry to learn, grow, and contribute meaningfully to a growing brand

• Bachelor's degree in Marketing, Data Analysis, or related field.
• 1-3 years of experience as a marketing analyst or in a related analytical role, preferably within the e-commerce sector.
• Strong analytical skills and the ability to interpret complex data sets to make actionable recommendations.
• Proficiency in analytics tools (e.g., Google Analytics, SEMrush, social media analytics) and Microsoft Excel.
• Experience with content management systems and familiarity with digital marketing strategies.
• Excellent communication skills, with the ability to present data-driven insights to non-technical stakeholders.
• Creative problem-solving skills and a passion for creating impactful content.
• Knowledge of the supplements industry and e-commerce trends is a plus.
• Must be comfortable working in the Pacific Time Zone (PST).

• Competitive salary with performance-based bonuses tied to key growth metrics
• Opportunity to manage and scale high-impact campaigns across multiple digital platforms
• A collaborative, fast-paced, and results-driven team environment
• Significant opportunities for career growth and advancement