Customer Loyalty Marketing Specialist (Loyalty & Rewards Tech Company)

Is this you?

• A B2C loyalty marketing expert with at least 5 years of hands-on experience running large-scale loyalty programmes in an enterprise setting.
• A strategic thinker, deeply familiar with customer engagement, retention, and lifecycle marketing.
• A data-driven problem solver who can analyse loyalty programme performance, spot trends, and implement optimisation strategies.
• A commercially minded professional, able to balance customer needs with business objectives to maximise ROI.
• A confident communicator, comfortable collaborating with internal teams and advising clients on best practices.
• Passionate about customer loyalty and rewards, with a desire to shape and refine best-in-class programmes.

About Propello Cloud

Propello Cloud is a leading SaaS loyalty and rewards platform, helping brands drive acquisition, engagement, and retention through innovative loyalty programmes. Our clients include household names such as HelloFresh, Lebara, Skyscanner, and JD Sports, and we continue to expand rapidly in the UK and international markets.

We are a fast-moving, high-growth company with a strong culture built around trust, flexibility, and collaboration. We give our team the freedom to innovate, take ownership, and make a real impact.

About the Role

As Customer Loyalty Specialist, you will play a pivotal role in overseeing and optimising our clients’ loyalty programmes. Working closely with the Customer Success team and clients, you will analyse programme performance, spot opportunities for improvement, and develop strategies to drive customer engagement, retention, and revenue growth.

Key Responsibilities:

• Oversee and optimise loyalty programmes across multiple enterprise clients.
• Act as a loyalty expert, advising clients and the Customer Success team on best practices in customer engagement and retention.
• Monitor programme performance, analysing key metrics to identify opportunities for improvement and growth.
• Work closely with Customer Success, Marketing, and Product teams to align loyalty strategies with business objectives.
• Develop insight-driven recommendations to enhance programme effectiveness, using data and industry best practices.
• Stay up to date with loyalty trends, technologies, and competitor programmes to ensure our solutions remain market-leading.
• Support the development of customised client reports, presenting insights and actionable recommendations.
• Help design and implement testing strategies, including A/B testing and segmentation, to optimise customer engagement.
• Work collaboratively with clients’ internal marketing teams, helping them refine and evolve their loyalty strategies.

The Ideal Candidate…

• 5+ years’ hands-on experience running large-scale loyalty programmes in an enterprise setting.
• Strong understanding of loyalty marketing, customer engagement, and retention strategies.
• Analytical mindset, comfortable interpreting data and using insights to drive programme optimisation.
• Experience working with customer lifecycle strategies, segmentation, and personalisation.
• Commercially aware, with a track record of delivering measurable improvements in loyalty programme performance.
• Excellent communication and stakeholder management skills, with the ability to present insights and recommendations effectively.
• Highly organised and detail-oriented, able to manage multiple projects simultaneously.
• Experience working in a loyalty tech, martech, or SaaS environment is highly desirable.

What’s in it for you?

• The flexibility of remote work, with an optional workspace in Manchester.
• A key role in a rapidly growing SaaS scale-up, helping brands optimise their loyalty and rewards programmes.
• A competitive base salary with performance-based incentives.
• The opportunity to work with global brands across multiple sectors.
• Clear pathways for career progression and professional development.

The Package

• Competitive salary + performance-based incentives.
• Remote-first role, with an optional hybrid workspace in Manchester.
• Profit share and company share options.
• Pension scheme.
• Generous holiday entitlement.
• Regular social events.
• Access to our full suite of rewards.
• Health cash plan.

How to Apply

If you're passionate about helping brands build and optimise successful loyalty programmes, and you thrive in a fast-paced, client-focused environment, we’d love to hear from you.

📧 Send your CV and cover letter to markcamp@propellocloud.com