Product Marketing Specialist - job 2 of 21

Job Summary

A company is looking for a Product Marketer to drive go-to-market strategy and product messaging.

Key Responsibilities:

• Own positioning and messaging for key product lines
• Launch products and features end-to-end, including campaign coordination and content creation
• Support demand generation and lifecycle campaigns with persona-specific messaging

Required Qualifications:

• Bachelor's degree or equivalent work experience in B2B SaaS product marketing or GTM functions
• Demonstrated success in go-to-market, positioning, and launch execution
• 3-6 years of product marketing or GTM experience in B2B SaaS
• Experience launching high-velocity GTM motions
• Proven track record working cross-functionally with Product, Sales, and Marketing teams