Go-to-Market (GTM) Lead

About OpStart

OpStart is a finance function in a box for startups. We handle accounting, finance, and tax operations for early-stage companies so their founders can focus on growth and product. Our investors include Tim Connors (3x Midas List seed investor), Platform Venture Studio, Elevate Ventures, Singularity Capital, and Connetic Ventures.

We’re hiring a GTM Lead to fully own the Growth function and report directly to Paul, the CEO. This is a senior individual contributor role for someone ready to build and run growth from the ground up. We’ve hit strong product-market fit and are growing steadily. To date, growth has come through word-of-mouth and founder-led sales. Now we’re ready to expand our reach and build a repeatable growth engine.

As our first dedicated Growth hire, you’ll shape strategy, acquire new customers, and lay the foundation for scale. You’ll also need to roll up your sleeves and execute independently. This role is ideal for a hands-on operator who wants real ownership now – and the chance to grow into leadership as we scale.

• Own the top of the funnel – drive awareness, generate leads, and nurture interest, while our CEO focuses on closing deals.
• Test various channels (paid, organic, referral, outbound, etc.) and double down on what works best.
• Establish and strengthen partnerships with VCs, accelerators, and other ecosystem players to drive referrals.
• Develop long-form content, repackage it into smaller tidbits, and optimize it for inbound lead generation.
• Build automated, scalable marketing and sales processes.
• Create and refine messaging and positioning to resonate with startup founders and investors.
• Measure, analyze, and report on growth KPIs, iterating for continuous improvement.
• Operate independently in the early months, owning execution across channels.
• Execute a human-centric approach to marketing that reflects the service-driven nature of our business (i.e., we are not a SaaS or FinTech product, and product-led growth is not applicable for us).

• A strategic thinker and relentless executor.
• Experienced in growth, demand generation, or marketing, ideally at an early-stage B2B company.
• Comfortable executing marketing campaigns across various channels and measuring their success.
• A clear, compelling communicator who understands how to develop the right messages for our audience.
• Adept at building systems and processes that scale without creating complexity.
• Energized by doing the work yourself – whether writing blog posts, crafting messaging, sending cold emails, or launching campaigns from scratch.
• Comfortable operating in a high-trust, low-structure environment where you’re free to strategize but expected to execute.

• Startups & Venture Capital – Know our customers and key referral partners.
• Accounting, Finance & Taxes – Understand what we’re selling and why it matters.
• B2B Marketing & Growth – Proven track record of generating pipeline and accelerating growth.
• Leading or Scaling Growth at an Early-Stage Company.

• Compensation: $100,000 - $150,000 USD (+ equity)
• Flexible & remote-first
• Monthly work-from-home stipend
• Flexible Paid Time Off Program
• 401k Plan with company match
• Optional Medical, Dental and Vision programs
• Company provided $25,000 Life and AD&D insurance policy
• High autonomy & ownership
• We prioritize outcomes over hours