Sales and Marketing Automation Coordinator

We are seeking a detail-oriented and innovative Sales and Marketing Automation Coordinator to integrate and leverage automation using Sales CRM Dashboards (Glass Hive, PipeDrive, or similar platforms). The ideal candidate will be responsible for optimizing sales, marketing, and operational processes through automation, streamlining workflows, and enhancing customer experiences. This role requires expertise in marketing automation tools, CRM systems, and data analysis to drive efficiency and growth.

Key Responsibilities:

• Sales Automation:
• Implement and configure sales automation tools to support lead and opportunity management.
• Design and optimize workflows to streamline the sales process and improve conversion rates.
• Train and support team members in effectively using sales automation tools.
• Marketing Automation:
• Develop and manage marketing automation campaigns to nurture leads and enhance customer engagement.
• Create targeted email marketing campaigns and automated workflows for lead scoring and segmentation.
• Analyze campaign performance and provide data-driven recommendations for optimization.
• CRM Management & Integration:
• Maintain and enhance the CRM system to ensure accurate data tracking and reporting.
• Implement best practices for data entry, lead tracking, and reporting.
• Automate key workflows, including lead capture, email marketing, and reporting.
• Set up automated drip campaigns and personalized outreach sequences based on customer behavior.
• Lead Generation & Nurturing:
• Develop automated campaigns to drive inbound leads using CRM automation features.
• Implement lead nurturing strategies using personalized email journeys that engage prospects at different stages of the buyer’s journey.
• Integrate retargeting and drip campaigns to move leads through the sales funnel.
• Sales & Marketing Alignment:
• Streamline collaboration between sales and marketing teams using CRM reporting and analytics tools.
• Implement automated handoff processes where leads transition seamlessly from marketing to sales.
• Data Analysis & Optimization:
• Utilize analytics tools to track key performance metrics, including lead conversion rates and campaign effectiveness.
• Set up automated reporting and dashboards to provide stakeholders with data-driven insights.
• Additional Responsibilities:
• Develop and execute revenue growth strategies.
• Audit and recommend improvements for sales, marketing, and customer success initiatives.
• Enhance lead generation efforts and pipeline management.
• Assist with SEO and marketing collateral development.
• Optimize the sales process and support sales training programs.
• Develop go-to-market strategies.
• Monitor and report key revenue metrics and KPIs for ongoing optimization.

• A Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in sales and marketing automation, CRM management, and data analysis.
• Proficiency in Sales CRM dashboards such as Glass Hive, PipeDrive, or similar tools.
• Strong analytical skills with the ability to interpret data and produce actionable insights.
• Excellent communication and interpersonal skills.
• Able to work independently as well as collaboratively within a team in a fast-paced environment.
• Highly detail-oriented with outstanding organizational abilities.

• Employee Benefits
• Health and Wellness: Comprehensive HMO coverage for you and your dependents.
• Security and Peace of Mind: Group Life Insurance Benefit to safeguard your future.
• Financial Flexibility: Virtual Credit Card for added convenience and purchasing power.
• Work-Life Balance: Generous Paid Leaves to recharge and prioritize personal time.
• Government Benefits: Full support for required government benefits.
• And More: Exciting additional benefits that will be shared with you!
• Supplemental Pay Types
• 13th Month Salary: A festive bonus to celebrate the year’s hard work.
• Overtime Pay: Compensation for your extra effort and time.
• Night Differential: Additional pay for working late hours or shifts.
• Incentives: Performance-based incentives to reward your contributions and achievements