Director of Brand Management

About Onnit:

Onnit is an Austin, TX-based supplement company dedicated to supporting everyday heroes—those who need to be fully present and at their best, not only for themselves but also for their families, friends, and colleagues. As a trusted, serious supplement brand, we provide high-quality products with clinically studied ingredients designed to unlock a deeper mind-body connection and enhance both mental and physical performance.

Unlike other supplement brands, Onnit enables strength from within, empowering individuals to operate at their peak every day. Backed by medical professionals, industry experts, and a loyal community, we are rapidly growing while staying true to our mission of total human optimization. Recognized as a Best Place to Work in Austin by the Austin Business Journal, we take pride in fostering a dynamic and purpose-driven environment—and we’d love for you to be part of it.

About the Job:

The Director of Brand Management is responsible for developing the brand strategy and marketing plans that drive consumer engagement and profitable growth for the business. This role partners closely with teams cross-functionally to develop category and portfolio strategy, positioning, and go-to-market plans in line with the brand vision, leveraging consumer insights, market trends, competitive analysis, and data to drive the business forward. This high-impact leadership position requires a dynamic, results-driven, strategic thinker with a deep understanding of branding, omnichannel marketing, and consumer behavior. The Director of Brand Management leads the strategic direction of both retail and digital marketing efforts ensuring brand consistency and a streamlined full funnel consumer journey. This role reports to the Chief Marketing Officer

KEY RESPONSIBILITIES:

• Drive brand vision and strategy throughout the organization through strong team and cross-functional leadership skills. 

• Build and evolve brand positioning based on consumer insights and develop a marketing strategy and tactical plan that aligns with and supports overall business objectives. 

• Own long-term brand health and goal attainment through positioning, messaging, and product strategy.  

• Lead the development of annual brand planning and business objectives, informed by robust insights data and in-depth business and competitive analyses.  

• Continuously evaluate base business performance to inform short and long-term business strategies and plans to achieve planned goals. 

• Develop communication strategy and calendar and support cross-functional teams in driving key brand communications across e-commerce, retail touchpoints, and paid advertising.  

• Be the brand expert and internal champion elevating consumer insights, category knowledge, and marketplace dynamics. 

• Collaborate with cross-functional teams such as, innovation, R&D, sales, eCommerce, media, and operations to accelerate brand growth. 

• Develop Key Performance Indicators (KPIs) and metrics that gauge the effectiveness of marketing initiatives, modifying plans as needed to optimize the impact. 

• Develop and execute annual marketing plans inclusive of advertising campaigns, pricing initiatives, shopper marketing programs, product launches, etc. 

• Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness. 

• Bachelor’s degree required. Master’s degree in in marketing, business, or a related field preferred. 

• 6-8 years of experience in marketing, brand management, or related role. 

• Experience launching new products to market a plus. 

• Experience deconstructing business performance leveraging data analysis specifically in Nielsen, IRI, SPINS, or a similar data source. 

• Proven success with omnichannel brands. 

• Strong knowledge of contemporary media (social media, content marketing, influencers, video, mobile). 

• Strong time and project management skills. 

• Excellent leadership, communication, and cross-functional collaboration skills. 

• Experience in health and wellness space a plus. 

• Ability to multi-task and thrive in a deadline driven environment. 

• Ability to work in a fast-paced setting under tight deadlines. 

• Full medical, dental, and vision benefits
• Basic Life Insurance
• 401(k) eligibility with company matching
• Flexible Vacation and time off policy
• $100/month wellness stipend
• Paid holidays
• Competitive compensation
• Tuition reimbursement
• Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status